Consulting & Fractional Leadership
Most agencies guess. I measure. Then I build tools that keep measuring after I leave.
12+ years owning the P&L — not advising from the sidelines. I've sat in the seat, managed the budget, hired the team, and answered to the board. That's the difference.
Methodology
How I drive growth
A repeatable, margin-focused process refined across 70+ brand engagements.
Diagnose
Full channel audit. Margin analysis. Find the hidden profit leaks and quick wins.
Prioritize
Rank opportunities by total margin dollar impact. Focus on what moves the P&L.
Execute
Launch campaigns, optimize listings, fix operational gaps. AI tools accelerate the work.
Measure
Track incrementality, not vanity metrics. Build dashboards that tell the truth.
Scale
Document what works. Automate the repeatable. Expand to new channels and markets.
E-Commerce
Growth Consulting
For brands spending $500K-$50M+ on marketplace advertising who suspect their agency is optimizing for the wrong metric.
Audit & Strategy
Channel audit, competitive analysis, and 90-day growth plan with P&L modeling and clear KPIs.
- Full Amazon channel audit (1P/3P/B2B/DSP)
- Competitive positioning analysis
- Pricing and contribution margin review
- 90-day roadmap with measurable targets
Growth Accelerator
Ongoing PPC management with algorithmic bid optimization and monthly strategic advisory.
- Amazon PPC management and optimization
- Algorithmic bid optimization (custom pipeline)
- Campaign consolidation and efficiency analysis
- Monthly business review with P&L focus
Fractional CMO
Full strategic ownership of your e-commerce channel. P&L management, team building, and cross-functional leadership.
- Full channel P&L ownership
- Team hiring and vendor management
- Marketplace expansion strategy
- Demand planning and pricing optimization
AI & Technical
AI Consulting & Implementation
Your last AI consultant gave you a PDF. I give you working code, automated pipelines, and systems that run without me.
AI Strategy & Assessment
Audit operations for AI opportunities, design implementation roadmaps, evaluate build vs. buy.
Agent Development
Build autonomous AI systems for business operations using Claude, Gemini, and MCP integrations.
Data Pipeline Engineering
Production pipelines (Python, DuckDB, Polars) for analytics, reporting, and automated decision-making.
AI-Enabled Product Development
Build or integrate AI into SaaS products. React, Next.js, TypeScript, full-stack.
What Clients Say
“Jack used our platform to drive $10M in sales for BirdRock in just two months, breaking all their single-day and peak season records. His understanding of the financial mechanics behind customer acquisition is exactly what brands need but rarely find.”
“Jack inherited a complex, unprofitable Amazon business and turned it into our strongest channel. His 475% margin improvement wasn't luck — it was systematic, data-driven execution. He's the real deal.”
“Jack's technical depth sets him apart. He doesn't just run campaigns — he builds systems, automates workflows, and creates tools that compound results over time. A true operator.”
Let's talk
30 minutes. No pitch deck. Just an honest conversation about where your brand is leaving money on the table — and what to do about it.